Assassin's Creed III was unveiled with a cinematic trailer on March 5, 2012. Ubisoft described the game as the "most ambitious" project in the company's history, with twice the production capacity of any previous title from the publisher. The game features a new engine, AnvilNext, for improved visuals, character models and AI, allowing for battlefields full of fighters. Ubisoft later said it's aiming to make Assassin's Creed III "look next-gen" on current-gen consoles using the new AnvilNext engine.
Ubisoft said that when Rockstar's Red Dead Redemption released mid-way through Assassin's Creed III's development, it was surprised to see Rockstar had included wild animal hunting and a giant frontier to explore - features both planned for its own sequel. Lead writer Corey May said Ubisoft's now looking at Red Dead's success and trying to take the formula in "new directions". Similarities between these two games are down to "a convergence of minds", said Assassin's Creed III lead writer Turner. Creative Director Alex Hutchinson said Ubisoft steered clear of making the Assassin's Creed III protagonist a female character because the game's setting is not a strong match. Hutchinson said while many people wanted to see female assassins in the series, the American Revolution setting makes it difficult this time round.
Ubisoft recommends the PC version of the game to be played with a controller even though it will still support keyboard and mouse setup. Ubisoft Montreal's Creative Director Alex Hutchinson admitted: "We're definitely supporting PC, we love PC, but I think it'll be PC with a controller. I don't see us investing hugely in a mouse and keyboard setup. I think if you want to play on PC and you want to play Assassin's Creed, you have a controller."
Ubisoft previewed the game at Sony's press conference at the Electronic Entertainment Expo 2012. There, it announced that parts of the game would take place on water, where the player would navigate a ship.
Work on Assassin's Creed III began almost immediately after the release of Assassin's Creed II (2009) by a senior team of Ubisoft developers. When Ubisoft first revealed Assassin's Creed: Brotherhood in 2010, as new details came to light, there was some confusion within the gaming community as to whether this would be Assassin's Creed III. According to the developers, Brotherhood was not Assassin's Creed III, and the third installment will not star a "pre-existing character." Ubisoft Montreal's developers stated in their interviews that Assassin's Creed III will be released eventually.
Jean-François Boivin of Ubisoft also stated that each numbered title in the series will introduce a new lead character and a new setting. Patrice Désilets, former series' creative director, said that the series has always been planned as a trilogy. He also commented on the story of Assassin's Creed III, saying that it will focus on Assassins' quest to prevent the end of the world in 2012, and their race against time to find temples and Apples of Eden built by "Those Who Came Before". Desmond will be searching for clues as to the locations of these temples, by exploring memories of one (or more) of his other ancestors.
In October 2011 Alexandre Amacio, creative director of Assassin's Creed: Revelations, announced that the next installment of the franchise was to be released before December 2012, however, Amacio himself would not be directing the game. This comes from the idea that Desmond Miles, the modern day protagonist of the series, was to finish his tale by December 2012. Amacio said that gamers should not have to play a futuristic game after the time period in which it is set.
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